Because paid search targets bottom-of-funnel leads, it is the core of all campaigns.
Prospects are ready to demo, trial, download, learn, visit or buy. Can you imagine the power of your paid search campaigns if you put them in the hands of one of the most established strategists in the country? You can do that. Paul Mosenson, NuSpark Media founder, has been managing paid search campaigns for over 15 years.
Because we are focused on conversions, we help you to understand how media drives conversions and optimize the campaign structure, ad groups, keywords, bids, targeting and ad copy to maximize performance. Campaigns are consistently tweaked to reach your goals such as:
Paul is Google-certified in search advertising, mobile advertising (including in-app), video advertising (YouTube), display advertising, Google Shopping, and Google Analytics. His deep knowledge of advanced features will help him test and increase your campaign’s performance.
Our one goal: to boost your revenue or leads by delivering highly personalized paid search experiences that attract prospects who are most likely to buy.
…his attention-to-detail with our pay-per-click campaigns has contributed to our conversion growth and increased ROI.
— Ken Miller, Vice President of Marketing, Perry Videx Corporation