Paid Search

Because paid search targets bottom-of-funnel leads, it is the core of all campaigns.

Prospects are ready to demo, trial, download, learn, visit or buy. Can you imagine the power of your paid search campaigns if you put them in the hands of one of the most established strategists in the country? You can do that. Paul Mosenson, NuSpark Media founder, has been managing paid search campaigns for over 15 years.

Because we are focused on conversions, we help you to understand how media drives conversions and optimize the campaign structure, ad groups, keywords, bids, targeting and ad copy to maximize performance. Campaigns are consistently tweaked to reach your goals such as:

Conversion-rate
Cost-Per-Conversion
Cost-Per-Acquisition (CPA)
Return on Ad Spend (ROAS)

Paul is Google-certified in search advertising, mobile advertising (including in-app), video advertising (YouTube), display advertising, Google Shopping, and Google Analytics.  His deep knowledge of advanced features will help him test and increase your campaign’s performance.

 

Typical Process:

PPC search audit and discovery session to ensure we understand your goals and what tactics will work best for your business
Set goals to develop a custom strategy that will best achieve those goals
Optimize for conversions: As necessary, test new tactics, bid strategies, campaign settings, and review messaging to learn what maximizes conversions for your business.
Utilize retargeting to bring prospects back to your website and landing pages to increase conversions

 

Our one goal: to boost your revenue or leads by delivering highly personalized paid search experiences that attract prospects who are most likely to buy.

…his attention-to-detail with our pay-per-click campaigns has contributed to our conversion growth and increased ROI.
— Ken Miller, Vice President of Marketing, Perry Videx Corporation

Overwhelmed by all those new ways to buy television spots and video advertising?

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