Our buying approach starts with a media strategy customized to produce results.
You’ll be able to:
Meet Your Goals
Our founder, Paul Mosenson, who has three decades of experience in media buying, is equally knowledgeable with local, regional and national clients. His diverse industry experience makes him a natural partner for you no matter your business model or goals.
Lower Your Costs
Because Paul is a tenacious negotiator, working exhaustively to achieve the lowest rates possible and creating positive media relationships, you’ll get more for your money.
How it Works — the Big Picture
When you partner with us, we’ll follow this proven process for broadcast media:
Negotiate promotions and added-value as part of a long-term schedule
Our digital media buying process utilizes several methods, including:
What You’ll Love
For digital display buying, our programmatic and retargeting platforms are ideal for all business sizes, as some of the platforms we use have no minimal spends like many large-scale DSPs require. With each media strategy, we track the performance of campaigns and consistently optimize to shift dollars to where they are most effective. We use Google Analytics in conjunction with Google Tag Manager to track performance and report on results on an as-needed basis. Learn more about our analytics approach.
Paul’s diverse industry experience with clients that market locally, regionally and nationally, makes him a natural partner with you no matter your business model or goals. He is a tenacious negotiator, working exhaustively for the lowest rates possible and creating positive relationships with the media for value added opportunities.
Using sophisticated software and a wide range of media research sources, the NuSpark team can develop highly targeted media plans and digital lead generation programs.