Leadership

Paul Mosenson

Founder, NuSpark Media

NuSpark Media founder Paul Mosenson is also the founder of NuSpark Marketing, a full-service demand generation firm helping businesses generate leads. He formed NuSpark Media, a subsidiary, to help businesses and agencies evaluate their current media strategy, then plan and buy traditional and digital media cost-efficiently.

Paul, a well-known media thought leader, author, and speaker, is well-versed in planning and buying all forms of media; B2B, B2C, traditional and digital. A 1984 graduate of Temple University in Philadelphia with a BA in Communications, Paul has been in the advertising business for over 30 years. Due to his well-rounded experience, he is equipped to manage all your media needs.

His background includes:

NuSpark Marketing, 2009-Present

Business-to-business lead generation
Industry focus: information technology & software, SAAS, financial services, manufacturing
Outsourced media director for retail/e-commerce, education, automotive, insurance, real estate, arts and culture, banking, consumer goods

AB&C Creative Intelligence Ad Agency, Delaware

B2B and consumer clientele
Industry focus: Healthcare, government agency programs, insurance, travel & hospitality, medical devices, banking & financial services

Al Paul Lefton B2B Ad Agency, Philadelphia (since purchased by AB&C)

B2B clientele
Industry focus: Manufacturing, engineering, travel & hospitality, banking, utilities, B2B services

Nutri/System Weight Loss Centers

Business-to-consumer direct response marketing

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Why Hire Paul?

In a sentence, because you want to increase your market share and skyrocket your profitability! Greater than 30 years in the business of delivering robust media and lead generation programs translates to a smart investment for any marketing department or agency focused on maximizing ROI. Paul lives and breathes media innovation, so whether you see him as a demand generation pro, a lead gen expert, an internet marketing wiz, or a digital marketing media director, your revenue growth is on the horizon.

Paul will challenge you to think differently about your target audiences, your branding messages, and the channels that can best serve your goals.

More About Paul

Passionate about your success, and life
Avid sports fan and statistical junkie
Music collector (I go back to the 30s- rock, blues, pop, jazz)
A 20- year old daughter; of which I observe media habits first hand!
Funny. Of course I have my serious moments, but I do like to make people laugh with my dry sense of humor.
Likeability. You will enjoy working with me as a professional, and as a person with high moral values.