Programmatic Ad Buying
By 2020, much of display media spending will be programmatic, enabling organizations to reach the right consumer more effectively through real-time bidding and targeting techniques.
Programmatic ad buying uses technology to increase efficiency over manual processes. It includes • banner advertising • online video • native advertising • iAds (Apple app advertising) • mobile and • rich media formats.
With Programmatic ad buying we can optimize your media buying process with software platforms that…
and put your ads in front of the right audience whether they are on desktop computers, mobile devices or tablets.
Also, we will measure your campaign and optimize audience segments on last-click conversions, assisted conversions and view-through conversions.
Some of our programmatic platform partners do not require minimum spends. Therefore, we can buy at scale for clients of all sizes.
Besides programmatic ad buying, we will plan and negotiate online placements directly with publishers, or through ad networks such as Google’s.
Paul is a go to type person. He thrives on working on your team and providing you the best scenarios for your organization. In addition to his media buying expertise, he advised us on up and coming trends. His expertise helped us manage the power of the Internet to increase our responses.Sarah Willoughby