by Paul Mosenson | Jan 14, 2019 | Digital Media, Paid Search
Ecommerce on the web continues to evolve, and you need to keep an eye on trends such as machine learning, voice search, Amazon Prime with shipping and logistics advantages, and mobile checkout options. For those running ecommerce campaigns on Google Ads, you have many...
by Paul Mosenson | Dec 24, 2018 | Paid Search
The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on...
by Paul Mosenson | Jun 18, 2018 | Digital Media, Paid Search
The days are gone when Egyptian merchants back in the 11th century BC used papyrus to make sales messages and wall posters, but the practice of publicizing their wares using popular media still reigns supreme. With Google’s domination of the internet, therefore, it’s...
by Paul Mosenson | May 20, 2018 | Digital Media, Paid Search
We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. But that all depends on your campaign goals, especially when it comes to driving clicks from...
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