by Paul Mosenson | Jan 6, 2019 | Digital Media, Mosey's Marketing Minutes
For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. ...
by Paul Mosenson | Sep 23, 2018 | Mosey's Marketing Minutes
Questions to ask before launching or relaunching your product/service. This always comes before marketing strategy! What’s your value proposition? Why buy from you?...
by Paul Mosenson | Jul 24, 2018 | Mosey's Marketing Minutes
Is Advanced Television part of your media buying strategy? Here’s an introduction to connected TV and addressable...
by Paul Mosenson | Jul 6, 2018 | Mosey's Marketing Minutes
How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as...
by Paul Mosenson | Jul 6, 2018 | Mosey's Marketing Minutes
There’s many tactics with online display advertising to test. Consider household IP targeting, and unique methods of location-based ad...
by Paul Mosenson | Jul 6, 2018 | Mosey's Marketing Minutes
Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on...
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