by Paul Mosenson | Jul 1, 2018 | Advanced TV, Media Trends
The media buying world is changing, and technology impacts everything we do. Where the internet once served as an extension of mass media, data and digital capabilities now make it possible to narrow down targeting to a single recipient, using methods such as...
by Paul Mosenson | Sep 30, 2017 | General Media, Media Trends
Advertising these days has become more of a science than an art, and is an exercise that needs to be carefully designed and executed. To achieve your company’s marketing goals, it’s vital the media planning follows a strategic approach aimed at delivering real ROI....
by Paul Mosenson | Sep 5, 2017 | Media Trends, Traditional Media
The digital revolution has changed everything, and radio listening is no exception. Here’s how radio listening trends have evolved, what your prospective clients are listening to now and how this needs to inform your media buying activities. The Rise of On-Demand...
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