by Paul Mosenson | Feb 8, 2018 | Analytics and Measurement, General Media
The task of media planning is usually outsourced to an agency or buying service, like NuSpark Media, partly because of the complexity involved in the research and buying processes. It requires understanding of media platforms, ad reach and frequency, and how to...
by Paul Mosenson | Jan 12, 2018 | Advanced TV, General Media
“For sale: baby shoes, never worn.” Anyone who has ever encountered this emotive Ernest Hemingway “story in six words” understands the power of brevity. This principle has recently been carried through to video advertising with the arrival of the 6-second spot, which...
by Paul Mosenson | Sep 30, 2017 | General Media, Media Trends
Advertising these days has become more of a science than an art, and is an exercise that needs to be carefully designed and executed. To achieve your company’s marketing goals, it’s vital the media planning follows a strategic approach aimed at delivering real ROI....
Contact us to learn how we can help you with a comprehensive media plan that gets results. 