by Paul Mosenson | Nov 16, 2019 | Analytics and Measurement, Digital Media
Are you struggling to make sense of all the data you come across? Collecting is easier than analyzing and organizing it to meet your online marketing objectives. Understanding how data is classified is the first step towards reaping its immense benefits. 1. Data...
by Paul Mosenson | Jan 14, 2019 | Digital Media, Paid Search
Ecommerce on the web continues to evolve, and you need to keep an eye on trends such as machine learning, voice search, Amazon Prime with shipping and logistics advantages, and mobile checkout options. For those running ecommerce campaigns on Google Ads, you have many...
by Paul Mosenson | Jan 6, 2019 | Digital Media, Mosey's Marketing Minutes
For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. ...
by Paul Mosenson | Oct 14, 2018 | Digital Media
Digital advertising revenue reached $88 billion for 2017, according to the internet advertising revenue report conducted by Pricewaterhouse Coopers and sponsored by the Interactive Advertising Bureau (IAB). This shows programmatic ad buying remains one of the...
by Paul Mosenson | Aug 6, 2018 | Analytics and Measurement, Digital Media
The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it. Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online...
by Paul Mosenson | Jun 18, 2018 | Digital Media, Paid Search
The days are gone when Egyptian merchants back in the 11th century BC used papyrus to make sales messages and wall posters, but the practice of publicizing their wares using popular media still reigns supreme. With Google’s domination of the internet, therefore, it’s...
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