by Paul Mosenson | Nov 16, 2019 | Analytics and Measurement, Digital Media
Are you struggling to make sense of all the data you come across? Collecting is easier than analyzing and organizing it to meet your online marketing objectives. Understanding how data is classified is the first step towards reaping its immense benefits. 1. Data...
by Paul Mosenson | Aug 6, 2018 | Analytics and Measurement, Digital Media
The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it. Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online...
by Paul Mosenson | Mar 23, 2018 | Analytics and Measurement, Digital Media
The use of data is revolutionizing marketing and sales, improving the buying of media placements, the quality of leads, the accuracy of prospect information, and the engagement strategies of decision makers. First party data, in particular, offers a high level of...
by Paul Mosenson | Feb 8, 2018 | Analytics and Measurement, General Media
The task of media planning is usually outsourced to an agency or buying service, like NuSpark Media, partly because of the complexity involved in the research and buying processes. It requires understanding of media platforms, ad reach and frequency, and how to...
by Paul Mosenson | Oct 7, 2017 | Analytics and Measurement, Digital Media
Wherever marketers turn these days data targeting rears its head, and when it comes to media buying this also applies. It’s no longer a simple matter of deploying “data,” however; we now have 1st, 2nd and 3rd party data we can use. While each data type requires...
by Paul Mosenson | Jun 18, 2017 | Analytics and Measurement, Cross Device
Improving your sales performance requires data to help you understand the trends governing your typical buyer’s journey from awareness to conversion. Marketing attribution enables marketers to assign credit for conversions to the touch points from where they came,...
Contact us to learn how we can help you with a comprehensive media plan that gets results. 