by Paul Mosenson | Jul 1, 2018 | Advanced TV, Media Trends
The media buying world is changing, and technology impacts everything we do. Where the internet once served as an extension of mass media, data and digital capabilities now make it possible to narrow down targeting to a single recipient, using methods such as...
by Paul Mosenson | Jan 12, 2018 | Advanced TV, General Media
“For sale: baby shoes, never worn.” Anyone who has ever encountered this emotive Ernest Hemingway “story in six words” understands the power of brevity. This principle has recently been carried through to video advertising with the arrival of the 6-second spot, which...
by Paul Mosenson | Nov 20, 2017 | Advanced TV
The advanced television industry is facing a major shake-up at present, with several trends showing lasting ability in media buying circles. For advertisers, it’s important to have a comprehensive mix in a media portfolio, to reach the right audience through channels...
by Paul Mosenson | Jun 4, 2017 | Advanced TV
It’s not often marketers embrace a new marketing concept without it having been fully proven, but that’s exactly what’s happening with advanced television (TV). A study by Videology Group shows 57% of the advertising world is already using this technology, and...
Contact us to learn how we can help you with a comprehensive media plan that gets results. 