by Paul Mosenson | Nov 16, 2019 | Analytics and Measurement, Digital Media
Are you struggling to make sense of all the data you come across? Collecting is easier than analyzing and organizing it to meet your online marketing objectives. Understanding how data is classified is the first step towards reaping its immense benefits. 1. Data...
by Paul Mosenson | Jan 14, 2019 | Digital Media, Paid Search
Ecommerce on the web continues to evolve, and you need to keep an eye on trends such as machine learning, voice search, Amazon Prime with shipping and logistics advantages, and mobile checkout options. For those running ecommerce campaigns on Google Ads, you have many...
by Paul Mosenson | Jan 6, 2019 | Digital Media, Mosey's Marketing Minutes
For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. ...
by Paul Mosenson | Dec 24, 2018 | Paid Search
The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on...
by Paul Mosenson | Oct 14, 2018 | Digital Media
Digital advertising revenue reached $88 billion for 2017, according to the internet advertising revenue report conducted by Pricewaterhouse Coopers and sponsored by the Interactive Advertising Bureau (IAB). This shows programmatic ad buying remains one of the...
by Paul Mosenson | Sep 23, 2018 | Mosey's Marketing Minutes
Questions to ask before launching or relaunching your product/service. This always comes before marketing strategy! What’s your value proposition? Why buy from you?...
by Paul Mosenson | Aug 6, 2018 | Analytics and Measurement, Digital Media
The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it. Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online...
by Paul Mosenson | Jul 24, 2018 | Mosey's Marketing Minutes
Is Advanced Television part of your media buying strategy? Here’s an introduction to connected TV and addressable...
by Paul Mosenson | Jul 6, 2018 | Mosey's Marketing Minutes
How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as...
by Paul Mosenson | Jul 6, 2018 | Mosey's Marketing Minutes
There’s many tactics with online display advertising to test. Consider household IP targeting, and unique methods of location-based ad...
Contact us to learn how we can help you with a comprehensive media plan that gets results. 