Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile.
- Making Sense of All Those Digital Data Options in Online Advertising
- Pay-Per-Conversion On the Google Display Network
- How to Exclude Mobile Apps from Google Display Ad Campaigns
- Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?
- How to overcome the problems of programmatic advertising