Your Digital AND Traditional Media Planning & Buying Agency
Advanced TV Specialist (Connected, Addressable, Programmatic, VOD, OTT, TV Everywhere)
How can you build and optimize your media programs without breaking the bank?
NuSpark Media’s comprehensive media planning & buying expertise combined with detailed analytics will help achieve the results you need across digital and traditional media channels.
We evolve with modern media trends, consistently tuned in to the latest in ad-tech
A relentless focus on conversion means your campaigns are continually optimized
Whether your goals are branding, direct response, lead generation, or sales (in-store or online), we’ll help you improve your media ROI. How do we do it? It’s a matter of experience, knowledge and passion. Founder Paul Mosenson has been buying B2B and B2C media for over three decades. Because of his know-how, analytical thinking and negotiating skills, you’ll get top-notch results.
Need more than media? That’s okay. In addition to media services, we have strategic partners who can complete your marketing program, including copywriters, graphic designers, and specialists in SEO, social media, video, and rich media.
Broad Experience and Capabilities
Business to Business
Get robust media plans to generate leads, and promote content and offers. Fill your sales pipeline. (All from our sister company, NuSpark Marketing, which specializes in B2B demand generation.)
Business to Consumer
No matter the channel, you’ll get integrated media programs that drive results for branding, in-store traffic, e-commerce sales or a hybrid approach. It’s a one-stop shop.
After shaping a rock-solid media strategy, we’ll develop a comprehensive media plan covering the channels that reach your target audiences most efficiently, enabling you to achieve your goals and catapult your business growth.
Whether using digital or off-line channels, an unbiased media strategy will optimize performance. Also, aggressively negotiated media buys will deliver your message to your audience for the lowest possible cost. Finally, your media performance will improve continuously as we optimize its performance.
People still watch TV, listen to the radio, see billboards and read magazines. Because Paul Mosenson has been buying media for over three decades, he can plan and buy these mediums and combine them strategically with search and digital, building a comprehensive program to drive traffic, leads and sales.
Since paid search was invented, we’ve been managing ad campaigns. That’s over 15 years. You can rest assured we’ll apply best practices to managing your PPC campaigns to drive remarkable performance. Behind the scenes, we’ll be measuring diligently and reviewing analytics to ensure high ROI and conversion rates.
Keeping up with the latest ever-evolving ad-tech trends is challenging. So, leave it to us. Our platforms empower us to manage programmatic display, Facebook advertising, retargeting, mobile networks, IP targeting, and more, successfully.
Leverage our relationships with content syndication platforms and a multitude of publishers across a variety of industries as well as our rigorous approach to lead generation. By doing so, you’ll generate more leads than you thought possible for your budget.
What Clients Say
Our local store in Philadelphia went national in 2015 with an online ecommerce presence. We hired Paul Mosenson to help build our brand and generate sales on our website, in addition to generating increases store traffic. Glad to say that Paul’s partnership has helped us grow beyond expectations. Paul managed our search, display, and Facebook ad programs successfully. Sales and conversions continue to increase. His attention to detail and strategic direction as a tactician and consultant have been second-to-none. I recommend him highly.Matthew Sulby
When we began working with Holy Family University in 2013 we knew that digital marketing strategy would be a vital part of the marketing mix. We engaged Paul Mosenson to lead our digital media efforts and he’s been a member of the team since. Paul has consistently provided thoughtful strategic direction, which has led to increased university enrollment, and meeting or exceeding goals year after year. His tactical approach to managing search, programmatic display, retargeting and social media marketing has generated quality leads. In addition, his analytics and reporting skills are outstanding. We’re happy to have him on our team and would recommend him highly to any firm looking to grow their online business.Amy Beyer
From the start Paul and his team have impressed me with their ability to quickly become team players and a strategic partner vs. just another vendor. They have lead a demand generation program for an IT client of mine targeting Enterprise and have shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and are a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul for any IT or B2B firm looking for quality lead growth.Charlie Born
From the Blog
The use of data is revolutionizing marketing and sales, improving the buying of media placements, the quality of leads, the accuracy of prospect information, and the engagement strategies of decision makers. First party data, in particular, offers a high level of accuracy and insights to predict future customer behavior. Using the data effectively requires processing, however, if you want to gain the best possible results from it. Here’s how to use and manage 1st party data to obtain maximum digital targeting benefit.read more
The task of media planning is usually outsourced to an agency or buying service, like NuSpark Media, partly because of the complexity involved in the research and buying processes. It requires understanding of media platforms, ad reach and frequency, and how to...read more
Six-second video advertising is also yet another indication of how the TV and video advertising worlds are converging. Television remains the best option for achieving reach and frequency, and millennial-targeted brands that have traditionally focused on social media advertising will be able to use the same content they created to reach a whole new audience—at a lower price. The ads are so fast-paced they aren’t intrusive, and the cost factor is currently an additional benefit.read more