Solving complex media problems with robust & cost-effective solutions
B2B • B2C • Traditional • Digital • Search • Social • Analytics

National
Regional
Local
Strategic all-encompassing media programs that drive your business growth

Your Digital AND Traditional Media Planning & Buying Agency

Advanced TV Specialist (Connected, Addressable, Programmatic, VOD, OTT, TV Everywhere)

How can you build and optimize your media programs without breaking the bank?

NuSpark Media’s comprehensive media planning & buying expertise combined with detailed analytics will help achieve the results you need across digital and traditional media channels.

We evolve with modern media trends, consistently tuned in to the latest in ad-tech

A relentless focus on conversion means your campaigns are continually optimized

Whether your goals are branding, direct response, lead generation, or sales (in-store or online), we’ll help you improve your media ROI. How do we do it? It’s a matter of experience, knowledge and passion. Founder Paul Mosenson has been buying B2B and B2C media for over three decades. Because of his know-how, analytical thinking and negotiating skills, you’ll get top-notch results.

Need more than media? That’s okay. In addition to media services, we have strategic partners who can complete your marketing program, including copywriters, graphic designers, and specialists in SEO, social media, video, and rich media.

Learn more about Paul, his media expertise, his philosophy and why…
he should be your Virtual Media Director.

Learn More

Broad Experience and Capabilities

Business to Business

Get robust media plans to generate leads, and promote content and offers. Fill your sales pipeline. (All from our sister company, NuSpark Marketing, which specializes in B2B demand generation.)

Business to Consumer

No matter the channel, you’ll get integrated media programs that drive results for branding, in-store traffic, e-commerce sales or a hybrid approach. It’s a one-stop shop.

Media Planning & Strategy

After shaping a rock-solid media strategy, we’ll develop a comprehensive media plan covering the channels that reach your target audiences most efficiently, enabling you to achieve your goals and catapult your business growth.

Media Buying & Execution

Whether using digital or off-line channels, an unbiased media strategy will optimize performance. Also, aggressively negotiated media buys will deliver your message to your audience for the lowest possible cost. Finally, your media performance will improve continuously as we optimize its performance.

Traditional Media

People still watch TV, listen to the radio, see billboards and read magazines. Because Paul Mosenson has been buying media for over three decades, he can plan and buy these mediums and combine them strategically with search and digital, building a comprehensive program to drive traffic, leads and sales.

Paid Search

Since paid search was invented, we’ve been managing ad campaigns. That’s over 15 years. You can rest assured we’ll apply best practices to managing your PPC campaigns to drive remarkable performance. Behind the scenes, we’ll be measuring diligently and reviewing analytics to ensure high ROI and conversion rates.

Digital Media

Keeping up with the latest ever-evolving ad-tech trends is challenging. So, leave it to us. Our platforms empower us to manage programmatic display, Facebook advertising, retargeting, mobile networks, IP targeting, and more, successfully.

B2B Lead Generation

Leverage our relationships with content syndication platforms and a multitude of publishers across a variety of industries as well as our rigorous approach to lead generation. By doing so, you’ll generate more leads than you thought possible for your budget.

What Clients Say

Our local store in Philadelphia went national in 2015 with an online ecommerce presence. We hired Paul Mosenson to help build our brand and generate sales on our website, in addition to generating increases store traffic. Glad to say that Paul’s partnership has helped us grow beyond expectations. Paul managed our search, display, and Facebook ad programs successfully. Sales and conversions continue to increase. His attention to detail and strategic direction as a tactician and consultant have been second-to-none. I recommend him highly.

Matthew Sulby

President, Unclaimed Diamonds

When we began working with Holy Family University in 2013 we knew that digital marketing strategy would be a vital part of the marketing mix. We engaged Paul Mosenson to lead our digital media efforts and he’s been a member of the team since. Paul has consistently provided thoughtful strategic direction, which has led to increased university enrollment, and meeting or exceeding goals year after year. His tactical approach to managing search, programmatic display, retargeting and social media marketing has generated quality leads. In addition, his analytics and reporting skills are outstanding. We’re happy to have him on our team and would recommend him highly to any firm looking to grow their online business.

Amy Beyer

President, The Idea Hut, Inc.

From the start Paul and his team have impressed me with their ability to quickly become team players and a strategic partner vs. just another vendor. They have lead a demand generation program for an IT client of mine targeting Enterprise and have shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and are a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul for any IT or B2B firm looking for quality lead growth.

Charlie Born

Advisory CMO, Delivering Growth for Small & Mid-Sized Companies

From the Blog

CPM, eCPM, dCPM, eCPA Metrics in Media; and When To Use

CPM, eCPM, dCPM, eCPA Metrics in Media; and When To Use

Alphabet soup rules our lives, or so it sometimes feels these days. Digital Pay-per-Click (PPC) advertising has opened the door to a multitude of other abbreviations in the media buying world, and when more than one iteration of an acronym exists it’s bound to get confusing. We’ve unpacked the terms here that you’re most likely to hear in the digital marketing environment, and clarified the differences for you.

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6 Advanced TV Media Trends You Should be Aware of Today

6 Advanced TV Media Trends You Should be Aware of Today

The advanced television industry is facing a major shake-up at present, with several trends showing lasting ability in media buying circles. For advertisers, it’s important to have a comprehensive mix in a media portfolio, to reach the right audience through channels they consume most often. Here are the ones we find bubbling up to the top of the pile now.

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A Media Buyer’s Guide to 1st, 2nd,& 3rd Party Data Targeting

A Media Buyer’s Guide to 1st, 2nd,& 3rd Party Data Targeting

Wherever marketers turn these days data targeting rears its head, and when it comes to media buying this also applies. It’s no longer a simple matter of deploying “data,” however; we now have 1st, 2nd and 3rd party data we can use. While each data type requires different targeting tactics, all three have value, with U.S. programmatic advertising expenditure anticipated to hit $38 billion by the end of 2017. Here’s how data enables you to scale your audience, enhance engagement with existing customers, and increase media buying ROI through better targeting.

read more

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