Your Digital AND Traditional Media Planning & Buying Agency
Advanced TV Specialist (Connected, Addressable, Programmatic, VOD, OTT, TV Everywhere)
How can you build and optimize your media programs without breaking the bank?
NuSpark Media’s comprehensive media planning & buying expertise combined with detailed analytics will help achieve the results you need across digital and traditional media channels.
We evolve with modern media trends, consistently tuned in to the latest in ad-tech
A relentless focus on conversion means your campaigns are continually optimized
Whether your goals are branding, direct response, lead generation, or sales (in-store or online), we’ll help you improve your media ROI. How do we do it? It’s a matter of experience, knowledge and passion. Founder Paul Mosenson has been buying B2B and B2C media for over three decades. Because of his know-how, analytical thinking and negotiating skills, you’ll get top-notch results.
Need more than media? That’s okay. In addition to media services, we have strategic partners who can complete your marketing program, including copywriters, graphic designers, and specialists in SEO, social media, video, and rich media.
Learn more about Paul, his media expertise, his philosophy and why…
he should be your Virtual Media Director.
Broad Experience and Capabilities
Business to Business
Get robust media plans to generate leads, and promote content and offers. Fill your sales pipeline. (All from our sister company, NuSpark Marketing, which specializes in B2B demand generation.)
Business to Consumer
No matter the channel, you’ll get integrated media programs that drive results for branding, in-store traffic, e-commerce sales or a hybrid approach. It’s a one-stop shop.
After shaping a rock-solid media strategy, we’ll develop a comprehensive media plan covering the channels that reach your target audiences most efficiently, enabling you to achieve your goals and catapult your business growth.
Whether using digital or off-line channels, an unbiased media strategy will optimize performance. Also, aggressively negotiated media buys will deliver your message to your audience for the lowest possible cost. Finally, your media performance will improve continuously as we optimize its performance.
People still watch TV, listen to the radio, see billboards and read magazines. Because Paul Mosenson has been buying media for over three decades, he can plan and buy these mediums and combine them strategically with search and digital, building a comprehensive program to drive traffic, leads and sales.
Since paid search was invented, we’ve been managing ad campaigns. That’s over 15 years. You can rest assured we’ll apply best practices to managing your PPC campaigns to drive remarkable performance. Behind the scenes, we’ll be measuring diligently and reviewing analytics to ensure high ROI and conversion rates.
Keeping up with the latest ever-evolving ad-tech trends is challenging. So, leave it to us. Our platforms empower us to manage programmatic display, Facebook advertising, retargeting, mobile networks, IP targeting, and more, successfully.
Leverage our relationships with content syndication platforms and a multitude of publishers across a variety of industries as well as our rigorous approach to lead generation. By doing so, you’ll generate more leads than you thought possible for your budget.
What Clients Say
Our local store in Philadelphia went national in 2015 with an online ecommerce presence. We hired Paul Mosenson to help build our brand and generate sales on our website, in addition to generating increases store traffic. Glad to say that Paul’s partnership has helped us grow beyond expectations. Paul managed our search, display, and Facebook ad programs successfully. Sales and conversions continue to increase. His attention to detail and strategic direction as a tactician and consultant have been second-to-none. I recommend him highly.Matthew Sulby
When we began working with Holy Family University in 2013 we knew that digital marketing strategy would be a vital part of the marketing mix. We engaged Paul Mosenson to lead our digital media efforts and he’s been a member of the team since. Paul has consistently provided thoughtful strategic direction, which has led to increased university enrollment, and meeting or exceeding goals year after year. His tactical approach to managing search, programmatic display, retargeting and social media marketing has generated quality leads. In addition, his analytics and reporting skills are outstanding. We’re happy to have him on our team and would recommend him highly to any firm looking to grow their online business.Amy Beyer
From the start Paul and his team have impressed me with their ability to quickly become team players and a strategic partner vs. just another vendor. They have lead a demand generation program for an IT client of mine targeting Enterprise and have shown an ongoing ability to present new lead generation tactics that can be measured with analytic dashboards. Paul and his team go the extra mile, think proactively and are a pleasure to work with. If you’re looking for outstanding 24/7 service I would recommend Paul for any IT or B2B firm looking for quality lead growth.Charlie Born
From the Blog
Digital advertising revenue reached $88 billion for 2017, according to the internet advertising revenue report conducted by Pricewaterhouse Coopers and sponsored by the Interactive Advertising Bureau (IAB). This shows programmatic ad buying remains one of the fastest-growing areas of marketing, but it’s an area fraught with problems.read more
Display advertising is what digital users see practically every time they open a web browser. Unless they have an ad blocker enabled, images and video banners start showing them advertisements the moment they reach a specific page. The ads displayed are personalized for each user, based on the preferences they have shown for information on particular topics, as well as the data the marketer has available about them.read more
The media buying world is changing, and technology impacts everything we do. Where the internet once served as an extension of mass media, data and digital capabilities now make it possible to narrow down targeting to a single recipient, using methods such as...read more